Wednesday 18 June 2014

Company Profile: Wise Owl Tea


Wise Owl Tea is a London tea company who are based in Crystal Palace.

They specialise in organic herbal tea.

I have written in the past that I'm not overly keen on herbal tea, mainly because the only herbal tea I had tried was chamomile. However, after tasting blackberry and nettle tea I started to see the appeal in herbal tea. I'm still not keen on chamomile but can enjoy it when mixed with other flavours.

However, when the lovely Lucy from Wise Owl Tea sent me some samples of their tea, I instantly fell in love. Their Bali Bamboo Leaf is truly something out of this world. Totally different, positively moreish and wonderfully tasty. I also have two other tea's that I've tried (but as of yet not blogged about) which are equally as gorgeous. (Blogs appearing soon!).

Wise Owl tea was created in 2013 at home in the kitchen. Lucy and a friend both enjoy traveling and often go to far off lands to not only experience the wonderful food but to see how people use herbal infusions and how they blend the different flavours. Lucy Wise explained "Wise owl tea was set up in 2013, prior to that we spent time exploring the herbal infusion industry here in the UK.  We wanted to offer something a little different to the industry whilst focusing on organic blends and their health benefits."

After bringing back some herbs Wise Owl started to create their own teas. Wise Owl hand make all of their own silky tea temples, each being created with respect and love. The ingredients in the tea are ethically sourced and totally organic and are certified as so.

Their love for traveling and all things exotic is not just reflected in the tea but also the packaging too, if you look closely you can see the old world maps that feature on the tea's packaging!

(Photo sourced from wiseowltea.co.uk)

Wise Owl Tea sell their products on Amazon, through smaller health shops and on their online shop.  Impressively, they also sell into the luxury hamper market too. 

And, if you're going to Jamie Oliver's Big Feastival between the 29th and 31st August then pop by and say hello as they have a stall there!

Of course, herbal tea's are not exclusive to Wise Owl. There are plenty of blends available. Even supermarkets have their own blends, but the general opinion of own brands is that they are a little bit bland and lack flavour. I asked Lucy what she thought of mainstream herbal tea,  "I've always felt that the tea industry in the UK was a bit of a dinosaur! However, it's great that attitudes are changing. It has really only been in the past few years that it has been considered 'normal' within the mainstream to do such a thing! The industry is relatively small, and will grow due to the change in demand away from traditional tea. Demand for herbal tea is on the rise and has a bright future ahead".

Wise Owl appeals to me because they are not afraid to take risks and become inventive with the flavours of their tea's. Their blends range from Bali Bamboo Leaf to the really rather wonderful Tahitian Night Night, a gorgeous blend that contains lavender and chamomile and valerian root which aids restful sleep. You have the exciting and lively Antiguan Cinnamon Spice and the very wild sounding Peruvian Azteca Fire!

Of course, there is nothing wrong with chamomile, but Wise Owl are creative and are able to make herbal tea's interesting.

I also like that Wise Owl have used, what they call, silky tea temples. I have evangelised on here before about the marvelous benefits to drinking silky tea temples (or pyramids or temples, depending on the brand!) rather then the average teabag. As Lucy so wonderfully said "whole leaf silky tea temples is the way for me. Anything else is just not my cup of tea". I cannot disagree with her. The quality of tea in temple (or pyramid) tends to be much higher and the fact you're getting whole leaf tea rather then dust is only something to be happy about!

I have stated that (so far) my favourite tea is Bali Bamboo leaf. What's Lucy's? " I always get and oo with Bamboo.  Our Bamboo and Nettle blend is one of my favourites due to it's light silky taste and Silica benefits. I also love the combination of Olive leaves with apple, which is also very popular".

I have been so impressed with Wise Owl.  They have opened up doors to herbal tea, which is a tea I never thought I'd enjoy. They are inventive with their blends and creative with their packaging. A thoroughly modern tea company but one which has old fashioned values - high quality tea, well packaged and healthy to boot!

With Wise Owl there is the sense that they have so much yet to do, so much lovely tea to produce. It's a company full of energy and a dedication to producing high quality and totally individual tea's. It's forward thinking and has bags of potential.

If you love herbal tea but feel what that the choices available in standard shops is limited, do check out the website, your bound to find something that appeals to you. If you're wondering what herbal tea is all about contact the lovely Lucy who will give you any advice that you need.

I really wise Wise Owl tea all the best for the future. The company and the people behind it are lovely. I hope to be able to review many more of their blends on here in the future!











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